PassTo Launching campaign

Project brief

“PassTo” is a user-friendly Mobile-App, where you can sign up and transfer money to anywhere in the world in less than 2 minutes! The client approached while preparing for the launching campaign to create an animation video that makes the product interesting and appealing for the target audience to download and try. The video makes fun of the banking sector while mentioning the unique selling points of PassTo in a way that enables the viewers to live the experience that the application gives them.